Customer profile -Edelman is the world’s largest PR firm- with more than 5,500 employees in 65 cities, as well as affiliates in more than 40 cities.
Edelman Russia offers a full range of communications disciplines, and the team is comprised of a powerful combination of local consulting experts and long-term Russia/CIS-experienced international leaders – bringing a unique blend of Russian and global insight to the challenges and opportunities of this powerhouse global market.
The challenge - In 2006 management team faced the challenge of how to be successful in fast changing environment among PR and marketing agencies. It occurred that to keep pace with the market all efforts had to be focused on main tasks, such as out-of-the-box ideas search, development of full-scale communication solutions, and implementation of quality standards for project management. At the same time they found that employees use their time poorly to complete certain documents, report on projects and search for urgent information, which is not as much efficient.
Selecting an ERP solution Edelman Russia expected to achieve the following goals:
- account actual project costs including working hours;
- analyze planned and actual costs and earnings in terms of projects, departments, employees etc.;
- solve issue with collaboration and knowledge transfer.
After examining other systems Edelman’s management team decided on Deltek Maconomy Agency Solution considering its specific features for PR and Marketing agencies. Moreover, this solution could dramatically ease main business processes, build an integrated project database, and improve finance surveillance and recording of hours worked.
The solution - To simplify Edelman’s transfer to a new system the implementation process was divided into stages. Firstly, modules for project management and for financial accounting were implemented, which allowed automation and reduction of costs at every project stage. Finally was implemented functionality of Deltek Maconomy that supports such business operations as project budgeting, costs recording, customers and suppliers managing, and project history keeping.
The results - With Deltek Maconomy Agency Solution, Edelman Russia had been able to build a centralized management system, an integrated database for all enterprise content. This allowed storing all necessary files in a single classified archive, which dramatically improved accessing and searching them. Project managers received an ability to store information on fulfilled projects in an available archive, as well as to keep all contacts. Project budgeting, planning and surveillance remarkably changed and with Deltek Maconomy specialists easily integrated ERP solution with existing accounting system.